Marketing [https://itqaneducation.com/en/blogs/marketing-major]drives business success, and Turkey is a vibrant place to learn how to connect with customers in today’s fast-changing world. Study Marketing in Turkey to explore digital campaigns, branding, consumer behavior, and market research. The programs blend theory and practice to prepare you for global marketing roles. Ready to take your first step? Discover all the details about studying in Turkey [https://itqaneducation.com/en/blogs/studying-in-turkey] and contact us at Itqan today to reserve your spot! MARKETING IN TURKEY Marketing is the process of promoting, selling, and distributing products or services to targeted audiences. It includes everything from market research to advertising and digital strategy, playing a crucial role in business success today. Study Marketing in Turkey to learn how to understand consumer behavior and create value-driven campaigns in a competitive global market. 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You might also be interested in the disadvantages of studying in Turkey [https://itqaneducation.com/en/blogs/disadvantages-of-studying-in-turkey]—and how to overcome them. REQUIREMENTS FOR STUDYING MARKETING IN TURKEY * High school diploma or equivalent certificate (for undergraduate programs). * Proof of English proficiency (TOEFL, IELTS [https://itqaneducation.com/en/blogs/toefl-vs-ielts]) if the program is taught in English. * Successful completion of the YÖS exam [https://itqaneducation.com/en/blogs/y%C3%B6s-exam](for public universities) or meeting minimum GPA requirements (for private universities). * Valid student visa for international students. * Some universities may require a motivation letter or portfolio showcasing communication skills. MINIMUM GPA TO STUDY MARKETING IN TURKEY When applying to Marketing programs in Turkey, public universities generally expect a minimum GPA ranging from 2.6 to 3.0 on the 4.0 scale, or about 70% to 80%. 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Here are the core subjects most marketing students take: * Principles of Marketing * Consumer Behavior * Marketing Research * Brand Management * Digital Marketing * Sales and Promotion Strategies * International Marketing * Services Marketing * Strategic Marketing Planning * Advertising and Media Planning SPECIALIZATIONS IN MARKETING IN TURKEY Marketing programs in Turkey often offer various tracks or elective pathways to specialize in certain aspects of the field. Popular marketing specializations include: * Digital Marketing * Brand Management * Advertising and Media Planning * International Marketing * Marketing Analytics * Retail and Sales Management * Social Media Marketing * Content Marketing * Consumer Psychology * Strategic Marketing Management Choosing a specialization allows students to build skills that match modern industry needs. Related topics: Business Administration: [https://itqaneducation.com/en/blogs/business-administration] The Degree That Opens Every Door BEST UNIVERSITIES TO STUDY MARKETING IN TURKEY Many universities in Turkey offer high-quality Marketing programs, known for their excellence in both academic content and teaching approach. These institutions rely on highly experienced faculty members and continuously update their curriculum to reflect the latest industry trends. With teaching methods aligned with global education standards, students receive a strong foundation in marketing theory and practice. Below are some of the top universities offering Marketing programs in Turkey. 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English-medium programs and top-tier universities may charge more. Public universities provide a lower-cost alternative, with annual tuition ranging from $250 to $1,000 for international students, though spots are limited and competitive. Cost of living [https://itqaneducation.com/en/blogs/cost-of-living-in-turkey]in Turkey is lower than European countries with average costs between $300 and $600 USD Read more about cost of studying in Turkey [https://itqaneducation.com/en/blogs/cost-of-studying-in-turkey] TUITION FEES FOR STUDYING MARKETING IN PRIVATE UNIVERSITIES IN TURKEY Marketing program tuition in Turkey ranges between $1,400 and $8,000 per year, depending on the university, program type (bachelor’s or diploma), and the language of instruction. University Name Language of Instruction Program Annual Tuition Fee (USD) OSTİM Technical University English Bachelor’s in Marketing $2,250 Istanbul Bilgi University English Bachelor’s in Marketing $6,950 Istanbul Kültür University Turkish Diploma in Digital Media & Marketing $2,550 Üsküdar University Turkish Diploma in Medical Promotion & Marketing $2,545 OSTİM Ankara University Turkish Diploma in Digital Media & Marketing $2,000 Istanbul Aydın University Turkish Diploma in Marketing $2,700 Ankara Medipol University Turkish Diploma in Marketing $3,000 Final International University English Bachelor’s in Marketing Not specified These tuition fees reflect the 2025 academic year and may vary based on scholarship offers or payment terms. English-language bachelor’s degrees are generally at the higher end of the cost range. MASTER’S IN MARKETING IN TURKEY Turkey is an ideal destination for a Master’s in Marketing, with programs focusing on digital strategy, brand positioning, and market research. The degree usually takes 2 years to complete, and many universities offer options in both English and Turkish. Tuition fees at private institutions range from $3,000 to $7,000 per year, with English programs on the higher end. Students gain practical experience through real-world projects, preparing them for leadership roles in global marketing. Read more about: Master’s in Turkey [https://itqaneducation.com/en/blogs/masters-in-turkey-specializations-requirements-and-costs-2025-guide]: Specializations, Requirements, and Costs (2025 Guide) EQUIVALENCY OF A MARKETING DEGREE IN TURKEY Many students seek to complete the equivalency of their Marketing degree in Turkey as a first step toward continuing their academic path after studying in another country. This process officially recognizes your previous qualifications by the Turkish education system. To apply, students need to fill out the equivalency request form (available for download) and submit the following required documents: * A valid passport copy or Turkish residence permit. * Original graduation certificate, translated and notarized. * Official transcript, translated and notarized by a notary public. * Course description outlining all completed academic subjects (if available). * A signed consent form from the student. * A printed registration form after submitting the online application. Completing this process is essential for students who wish to enroll in Turkish universities and pursue further studies in Marketing. SCHOLARSHIPS FOR STUDYING MARKETING IN TURKEY The Türkiye Scholarship stands out as the most prestigious and comprehensive option for students looking to study Marketing in Turkey for free. This scholarship covers full tuition, accommodation, and personal expenses. To be eligible for the marketing major, students typically need a minimum high school GPA of 75%. Additionally, several private Turkish universities offer partial scholarships—some covering up to 50% of tuition fees—to international students based on academic merit. At Itqan Educational Consultancy, we help students apply for the most suitable scholarship opportunities to study Marketing in Turkey affordably and successfully. You may also like these interesting reads: Top Universities in Istanbul for 2025 – Updated Guide [https://itqaneducation.com/en/blogs/top-universities-in-istanbul] Turkish Universities Without YÖS 2025: Direct Admission with High School Diploma [https://itqaneducation.com/en/blogs/turkish-universities-without-y%C3%B6s] NEED HELP WITH YOUR UNIVERSITY ADMISSION IN TURKEY? Thinking about a bright future in marketing? We’ve got your back! At Itqan, we’ll help you pick the best university, find scholarships, and make the admission process super easy. Just reach out to us today, and let’s get you started on your exciting journey to study Marketing in Turkey! FAQ What are the admission requirements for studying Marketing in Turkey? You need to pass the YÖS exam (for public universities) or meet the minimum GPA requirements (for private universities). A valid student visa and health insurance are also required. How long does it take to complete a Marketing degree in Turkey? A bachelor’s degree in Marketing typically takes 4 years, divided into 8 semesters. Are there English-taught Marketing programs in Turkey? Yes, many Turkish universities offer Marketing degrees fully taught in English. Can international students get scholarships to study Marketing in Turkey? Yes, Turkish government scholarships and private university scholarships are available for international Marketing students. What career opportunities are available after studying Marketing in Turkey? Graduates can work in digital marketing, brand management, market research, advertising, and sales roles locally and internationally.
